WhY an app?
There is no denying it: Generation Y is on its way to become the majority when it comes to workforce. This could be worth keeping in mind when structuring your internal communication and knowledge sharing between employees. A solution could be to meet them where they are, on their phone. Research from Comscore reveals that in 2018 apps account for over 80% of Mobile Usage. These numbers have grown, and are expected to increase, with an average of 6% year-by-year. Clearly, apps have become a well-segmented part of the average employees’ life and more importantly; the preferred way to navigate in the digital world. But what does this tendency really represent?
User experience is key
So, what does an app provide that a regular web page via a browser cannot achieve? Firstly, a unique user experience. The design and layout of an app provides you with the ability to refine what form of information the end-user receives and more importantly the reduction of noise. Relesys has grasped this focus with including digital designers from the very start of the process of implementing the app. Sequentially, we always test the first draft of the app amongst the end-user within the organisation.
It is the small things that do the difference when it comes to user experience. Features as the menu structure, colours, push-messages and direct feedback are small elements, who play a huge role in bettering the usage of an app. They increase the interaction between the app and the end user and give the user direct information about their needed topic. According to a survey by Ruby Garage 63% of the participants say they prefer apps because they are more convenient than webpages and 57% say that they are faster.
Furthermore, the concept of a work-life-balance is no longer relevant for Generation Y. It has been replaced with the idea of a work-life-blend. Instead of striving to find the right balance between getting work done at the office and spending time at home, the new generation tends to blur the lines between work and social life. It is worth considering if you are able to adapt to this change on a digital level. We at Relesys experience that the highest usage of our employee app is in the morning, before coming to work, and in the evening, after work. This is a great example on how the Generation Y is blending the lines between work and play. Also, we blend the social aspect and the operational tasks in one platform. This creates a togetherness at work among the employees. In order to consult our clients in information flow and knowledge sharing, we always use the need-to-have & nice-to-have focus on information.
Many companies face a problem of digital information overload, which sadly can be perceived as noise. With the work-life-blend concept the noise is expected to increase. In this situation, an app can prove as a powerful tool for displaying the specific knowledge needed for Generation Y avoiding information overload. The goal of the app is to align usage and user friendliness. If the noise is not avoided, employees with a work-life-blend lifestyle are more likely to be overwhelmed and stressed by work. In short: you will be able to distinguish between nice-to-have- and need-to-have-information.
Avoiding information overload can be a step in the right direction to a better internal communication. This is does not only concern the head quarter but also all the way down the hierarchy. It is just as important for the Saturday Casual to excel at his job as it is for the CEO. A great way of making sure this is running smoothly can be surveys and opinion polls. As an example, if you are head of a retail company it can be valuable information whether your young store workers are enjoying their job and understand the values of the company or not. They represent the company just as much as you do. In achieving this alignment from top to toe in the company an app can be a great tool by making simplicity and importance go hand in hand.