The platform can be used for all kinds of organizations, not just companies with factories. Our main target group, and where the platform benefits the most, are organizations with a large amount of non-desk workers. So, these could be companies working in the retail, transportation, hospitality, manufacturing/production industries, or any other industry with a primarily non-desk based workforce.

We did a thorough investigation of different apps and platforms, and based on the input we chose Relesys.

The app is accessible through a smartphone and is also available through a desktop browser. Whilst the app is primarily targeted towards smartphone users, it is still easily accessible on a desktop as well as a tablet.

I would say how willing and able the production employees are to enter the digital world. They want to become part of ONE Vestas just like the rest of us. Another point is how important it is to work with and advise the local management on how to communicate digitally as a leader. This is key in creating trust and motivating the employees to truly engage with the company.

'The app has a built-in gamification system. You can use this to encourage employees to use the app regularly and read the news. It can also be tailored to the organization's specific needs, meaning they can choose the amount of points given and what actions in the app these will be attached to. You can, for example, get points by reading news, logging in to the app daily, answering surveys, taking training, etc.

Developing a structure and process for the corporate/regional/local news flow for MyVestas is a task that certainly needs to be taken into account. It is important that the flow integrates with the flow of existing internal channels, which is why we are currently revising both in Corporate Communications to create one common channel strategy and editorial flow.

Our employees are using private phones or private PC's/kiosk PC's in the production hall. The vast majority are willing to use their own mobile - especially if the content is relevant and appealing enough. We strive not to send push notifications outside of working hours - it can be troublesome, though, as we have 3 shifts in most of the factories. The users are able to administer their notifications and switch them off if wanted.

Among the 76% users every month - can you see if it is first-line workers or mostly "office" employees?

You are able to integrate with both Sharepoint and Yammer so you don't need to post in different channels.

Yes, there is a task management module where you can create check/to lists and distribute tasks to employees; store checks, etc. At Vestas, we have not activated it (yet), but there is a possibility for us to do so- we are taking it step by step.

Yes, we see that the app is competing with other channels. The idea is that we get all communication occurring on non-company channels such as Facebook, into the app. We have seen that clients are actually able to close the Facebook groups they have been previously using because they now use the app for it.

Therefore, the company actually has 'ownership' of the communication that employees have in relation to work, instead of Facebook. It's important to set guidelines for how employees should use email or the app, and that's a decision the client makes and works with.

Training is not really needed as it's very intuitive. There is, however, a walkthrough of the different features in the app and a guide on good digital behavior that appears the first time an employee downloads the app. And during the first days of roll-out, local change agents are available to give a quick introduction to all employees.

Relesys currently supports 23 different languages within our platform. We are always updating and expanding our language support, and we are very much up to co-developing together with our clients, so they get the functionalities they need for their business.

Yes, the front pages are shown in local languages and can be translated into any language that you have in the app. Automatic translation can be added as a feature in the app, where the app owner can write an article in English and then push a button which translates the article into other languages. You can then review the translation before you post it. The social wall has a built-in autotranslation so there is the possibility to translate it into the language the user has chosen.

For Vestas, it's to integrate with other internal systems to ease the workload for team leads and support the 'one point of entry' ambition. We are constantly working on developing the platform to fit our needs, and here Relesys is a great partner.